Privacy Policy

for pigoid.com Last updated: August 1, 2026

1. Introduction

At Cum Laude OÜ (“we”, “our”, or “us”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you visit pigoid.com (“Website”), purchase digital products, communicate with us by email or otherwise interact with our services. Pigoid is a brand owned and operated by Cum Laude OÜ. We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Estonian Personal Data Protection Act and other applicable data protection laws. We collect only the personal data that is reasonably necessary to provide our services, operate our Website, comply with legal obligations and improve the experience of our visitors.

2. Data Controller

The controller responsible for processing personal data through this Website is: Cum Laude OÜ Registry code: 16686169 Hiie tn 19 Pärnu Pärnu County 80027 Estonia Email: info@pigoid.com

3. Personal Data We Collect

Depending on how you use our Website, we may collect the following categories of personal data:
  • Identity information, such as your name, where you voluntarily provide it.
  • Contact information, including your email address when you contact us or purchase a digital product.
  • Order and payment information required to complete purchases. Payments are securely processed by Stripe. We do not receive or store your complete payment card details.
  • Technical information, including your IP address, browser type, browser version, operating system, device information, language settings and approximate location derived from your IP address.
  • Usage information, including pages visited, navigation paths, clicks, scrolling behaviour, session duration and interactions with our Website.
  • Marketing and analytics information, including cookie identifiers and similar technologies used by Google Analytics, Google Ads and other services where applicable.
  • Communication information, including emails, messages and other information that you voluntarily send to us.
We collect personal data only where it is reasonably necessary to operate our Website, provide our services, fulfil legal obligations, protect our legitimate interests and improve the overall user experience.

4. How We Collect Your Personal Data

We collect personal data in several ways, including:
  • When you browse or interact with our Website.
  • When you purchase a digital product or service.
  • When you contact us by email.
  • When you accept cookies through our cookie banner.
  • Automatically through analytics, cookies and similar technologies.
  • From payment providers solely to confirm successful transactions.
We do not intentionally collect sensitive categories of personal data unless you voluntarily provide such information when contacting us.

5. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to ensure that the Website functions correctly, improve user experience, analyse Website performance and measure the effectiveness of advertising. Cookies are small text files stored on your device by your web browser. Some cookies are essential for the operation of the Website, while others are used only with your consent where required by applicable law. We may use the following categories of cookies:
  • Strictly Necessary Cookies – required for the secure operation and basic functionality of the Website.
  • Functional Cookies – used to remember your preferences and improve your browsing experience.
  • Analytics Cookies – used to understand how visitors interact with the Website and improve its performance.
  • Marketing Cookies – used to measure advertising performance and, where applicable, display more relevant advertisements.
Where required by law, non-essential cookies are activated only after you have provided your consent through our cookie banner.

6. Third-Party Services

To operate our Website and provide our services, we use trusted third-party service providers. These providers may process personal data only to the extent necessary to perform the services they provide to us. Our Website currently uses or may use the following services:
  • Google Analytics 4 – Website traffic and usage analytics.
  • Google Ads – advertising performance measurement, conversion tracking and remarketing.
  • Smartlook – user behaviour analytics, heatmaps and session recordings.
  • Stripe – secure payment processing.
  • Vimeo – embedded video hosting.
Each provider processes personal data in accordance with its own privacy policy and applicable legal requirements.

7. Legal Bases for Processing

We process personal data only where we have a lawful basis under the General Data Protection Regulation (GDPR).
  • Your consent.
  • The performance of a contract.
  • Compliance with legal obligations.
  • Our legitimate interests, provided those interests do not override your fundamental rights and freedoms.
Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

8. How We Use Your Personal Data

We use personal data only where it is necessary to operate our Website, provide our services, fulfil legal obligations or protect our legitimate business interests. Your personal data may be used to:
  • Provide, operate and maintain our Website.
  • Deliver digital products and services.
  • Process payments securely.
  • Respond to enquiries and customer support requests.
  • Improve the functionality, performance and usability of our Website.
  • Analyse Website traffic and visitor behaviour.
  • Measure advertising performance and optimise marketing campaigns.
  • Detect, prevent and investigate fraud, abuse and security incidents.
  • Comply with legal, accounting and regulatory obligations.
We never sell your personal data to third parties.

9. Sharing Your Personal Data

We share personal data only where necessary to provide our services, comply with legal obligations or protect our legitimate interests. Your personal data may be shared with:
  • Payment processors, including Stripe.
  • Analytics providers, including Google Analytics and Smartlook.
  • Advertising providers, including Google Ads.
  • Website hosting, cloud infrastructure and technical service providers.
  • Professional advisers, including accountants, auditors and legal advisers where required.
  • Government authorities where disclosure is required by applicable law.
All service providers are required to process personal data securely and only for the purposes for which it was shared.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce our agreements. When personal data is no longer required, it is securely deleted, anonymised or otherwise disposed of using appropriate technical and organisational measures.

11. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area (EEA). Where personal data is transferred internationally, we take appropriate safeguards to ensure that your personal data receives an adequate level of protection in accordance with applicable data protection laws. These safeguards may include Standard Contractual Clauses approved by the European Commission or other legally recognised transfer mechanisms.

12. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or unauthorised access. Although we strive to use commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be completely secure.

13. Your Rights Under GDPR

Subject to applicable law, you may have the right to:
  • Request access to your personal data.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal data.
  • Request restriction of processing.
  • Object to certain types of processing.
  • Request data portability where applicable.
  • Withdraw your consent at any time.
  • Lodge a complaint with your local data protection authority.
If you wish to exercise any of these rights, please contact us at info@pigoid.com.

14. Children’s Privacy

Our Website and digital products are intended for a general audience and are not specifically directed at children. We do not knowingly collect personal data from children where parental consent is required by applicable law. If you believe that a child has provided personal data through our Website, please contact us so that we can take appropriate action.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations or applicable laws. The latest version will always be published on this page together with the “Last updated” date shown at the top of this Privacy Policy.

16. Contact Information

If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact us: Cum Laude OÜ Registry code: 16686169 Hiie tn 19 Pärnu Pärnu County 80027 Estonia Email: info@pigoid.com